The Mohammed VI Foundation for Environmental Protection was established in June 2001, at the initiative of His Majesty King Mohammed VI. Her Royal Highness Princess Lalla Hasnaa was entrusted with the Chair from the beginning.
In this mission, the Foundation targets all audiences, including school children, political and economic decision-makers as well as the general public.
The Foundation prepares future generations for preservation of living environments and long-term commitment to sustainable development.
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For the 2025 edition, 45 beaches had submitted their applications, illustrating the growing interest of coastal communities in this label, recognized for its contribution to sustainable tourist attractiveness and the promotion of territories.