The safeguarding and development program, launched in March 2007, began with cleaning up the site and rehabilitating the plantations: cleaning, pruning, selecting suitable varieties, setting up a communal nursery and planting over 600,000 young palm trees. Irrigation facilities were installed: wells, re-use of treated water from the city's treatment plant....
Awareness-raising and education work was carried out with all audiences: schoolchildren in Eco-Schools, Green Key labeling of hotel establishments, educational trails and walking paths.
A pilot project to support farming families is under way to stabilize long-established populations in the area, by introducing practices that are both more respectful of the environment and more profitable.
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For the 2025 edition, 45 beaches had submitted their applications, illustrating the growing interest of coastal communities in this label, recognized for its contribution to sustainable tourist attractiveness and the promotion of territories.