The Foundation develops its activities according to two operating methods:
Develop local physical or virtual relays in the regions, managed by the Hassan II International Training Center.
Build productive relationships with historical partners and engage others.
Develop South-South Cooperation particularly with African countries to move forward collectively.
Provide best environmental practices and incorporate them into global environmental policies.
Spreading the knowledge and experience developed around sustainable development issues by Foundation communities and networks.
Raising awareness and training stakeholders and decision-makers on key sustainable development issues.
Promote synergies and sharing among all Foundation partners.
Protect the Foundation's legacy by capitalizing on its action.
For the 2025 edition, 45 beaches had submitted their applications, illustrating the growing interest of coastal communities in this label, recognized for its contribution to sustainable tourist attractiveness and the promotion of territories.
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