Simple gestures, along with regular beach cleaning, enable clean and pristine beaches: a clean beach is first and foremost a beach that we keep clean, and not a beach that gets cleaned!

This is thanks to the work by all partners (government, local communities and authorities, associations, federations, and economic operators) within a process for the environmental upgrading of beaches to international standards, which was initiated in 1999 on the initiative by Her Royal Highness Princess Lalla Hasnaa. This initiative has enabled the granting of the international Blue Flag label.

In 2013, the Mohammed VI Foundation for Environmental Protection and the International Foundation for Environmental Education (FEE) jointly awarded the Blue Flag label at 25 stretches of beach among the 74 beaches listed this year in the national Clean Beaches program.

This international eco-label helps to educate and motivate local authorities to take into account environmental criterion in their development policies.

The Blue Flag label is awarded based on compliance with beach development and management criteria on the general environment, water management, waste management and environmental education.

Many associative initiatives support and strengthen the work of local authorities to conduct awareness among beachgoers in general and youth in particular.

Indeed, citizen engagement is the key element for the sustainability of these actions.

Moreover, and to encourage the best initiatives for sustainable coastal development, the Foundation rewards its partners by awarding the Lalla Hasnaa Trophy in recognition of efforts towards environmental education and awareness on the beaches.