The Blue Flag Program's philosophy is to connect the public to the environment and encourage people to learn more. As such, beaches offer environmental education activities and provide relevant site information on biodiversity, ecosystems and environmental phenomena on an ongoing basis.
Beaches apply for the blue flag label each year well before the summer season. A multi-disciplinary jury awards the label in the spring, and conducts inspections during the summer to ensure that all criteria are met by labelled beaches.
The Foundation introduced the label in 2006 for beaches and in 2016 for marinas. Over twenty beaches are labelled each year, and the first blue flag for a marina was awarded in 2017.