To promote this tool and raise awareness of the fight against global warming, an Air Quality Pact was signed in 2016 with the General Confederation of Moroccan Companies. 24 of these companies volunteered to calculate their carbon emissions.Since then, new companies have committed to this approach and by the end of September 2022, 48 companies had signed the Qualit'Air charter, committing to calculate their emissions, reduce them and eventually offset them.
At the same time, with the support of the General Directorate of Local Authorities, the Foundation supports regions in the development of territorial climate plans. These climate plans aim to the development of regional balance for greenhouse gas emissions and the implementation of supporting mechanisms to reduce them. Marrakech was selected as a pilot city for this new initiative.